CLIENT
Done+Dusted X (DDX)
LOCATION
Soho, London, UK
YEAR
2026
PROJECT TYPE
Brand Activation / Pop-up Experience
Scope
Audio system design, playback programming and synchronised audio and video playback
Services Provided
- →Audio system design
- →Loudspeaker system specification
- →Audio playback programming
- →Video playback programming
- →Synchronised audio and video playback
- →System commissioning
The Brief
Auditoria were commissioned by Done+Dusted X to deliver the audio design and playback systems for TikTok x Madonna: House of Confessions, a two-day pop-up experience in London’s Soho.
Created for TikTok, the activation combined exclusive Madonna merchandise with a series of interactive moments, with her latest album release running continuously throughout the experience.
Alongside the loudspeaker design, Auditoria programmed the audio and video playback so the visuals remained synchronised with every track as the playlist ran throughout the experience.
The Challenge
The activation took place in a concrete basement beneath Soho, which meant the room was naturally very reflective. Before any loudspeakers went in, the team recommended temporary acoustic treatment to help soften the space and improve how it would respond to music.
The systems had to be designed for a fast turnaround with a short installation time. While also ensuring the loudspeaker system was discretely placed within the environment.
Capturing these instruments and vocal styles accurately while achieving sufficient gain before feedback required careful microphone selection and mixing decisions throughout the production.
Our Approach
The loudspeaker layout was designed alongside the set, with speakers positioned carefully throughout the space to provide consistent coverage while remaining as unobtrusive as possible.
The entrance staircase also became part of the experience. A pair of compact loudspeakers were added so visitors were already hearing Madonna before reaching the main space below.
QLab handled both the audio and video playback, with the video content programmed to follow the continuously running playlist as visitors moved through the activation.
Technical Highlights:
Audio Design
L-Acoustics Syva
L-Acoustics Syva Low
L-Acoustics X8
L-Acoustics 5XT
DiGiCo mixing console
Show Control
QLab audio playback
QLab video playback
Synchronised playlist programming
The Results
The completed installation delivered a consistent soundtrack across the entire activation, from the entrance staircase through to the retail space.
With the music and video content running in sync throughout the experience, visitors remained connected to Madonna’s catalogue from the moment they entered the venue.
Despite the compressed schedule, the full system was installed, programmed and commissioned within a single day.
Acknowledgements
Our Client
Done+Dusted X (DDX)
Our Team
Scott Willsallen – Audio System Design
Joe Callister – Audio System Design, Playback Programming & Commissioning
Martin Dineley – Systems Engineer
Audio Suppliers
Delta Live UK
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